7:47 PM
@SMTown_SNSD
Following
Tiffany’s visit to Thailand for 12plus CF filming, the Thailand-based
facial product company spoke out on why they chose Tiffany to endorse
their “Double Aura Lucent BB powder” with Super Junior’s Siwon. This
product marks the company’s advancement into the face powder market,
making Tiffany’s endorsement even more significant.
To bring in the
two SMTOWN stars as models, 12plus paid approximately 150 million baht
or about $4.76 million USD. Wayama Prasertsakul, marketing director of
12plus cosmetic brands, revealed, “Introducing cosmetic products is our
main strategy,” and, “12plus’ target market is aimed at students who
have the potential to be dynamic with what they use.” Thus, Tiffany and
Siwon were the perfect choice as the faces of their new product to
address both the Thai market and the world market in the future as both
are global Hallyu leaders. Morever, 12plus is the first brand Tiffany
has endorsed in Thailand, and the company believes she will show and
guarantee product quality as she uses the “Double Aura Lucent BB powder”
both on and off the stage
12plus plans to
utilize “360 degree of marketing medium”, in which they explore all
venues of advertisement, including television, print advertisement,
radio, and much more. There will also be a number of various promotions,
including artist meet-and-greets for consumers. With Tiffany and Siwon
as their endorsers, 12plus expects revenue growth on cosmetic products
to increase by at least 35% this year alone. The company also has plans
to complete the “12plus Miracle Double Aura Lucent Series” product line
to better satisfy their target market. Look forward to more promotional
activities for Tiffany in Thailand under 12plus in the future.
Sources: prachachat.net, saradolimz@Twitter.com, pingbook.com, jankonized@Flickr.com, soshified.com
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